Contact me: felipebottini18@gmail.com / Brazil, São Paulo - SP || 2024
rebrand
Ágora Investimentos
Bradesco Bank
Ágora Investimentos Brokehouse
Bronze Star at Clube de Criação Awards 2022
Ágora is a member of Bradesco Group. Despite being founded in 1993, they only relaunched its brand with an strategic perspective in 2019: making changes from the logo to its content creation.
An investment bank has a communication like no other broker. In order to prove it, we created printed ads that compare the speeches of Ágora and others.
The color palette was built based on two predominant colors that represent Seriousness and Safety. The other two refer to Sophistication and Optimism.
We produced two commercial films with original soundtrack that were shown on television and internet. There, we could present the idea that uncertainties can be transformed into a lifelong plan.