top of page
Gif pride.gif

Back 

digital campaing / business iniciative

Meu Nome Meu Orgulho

My Name My Pride

SumUp

​

Thousands of business are named after people, but not everyone has a name that truly represents them, especially in Brazil where just 1% of trans people could change their legal names in 2021. To support these entrepreneurs, SumUp, in partnership with the NGO Casa Neon Cunha, funded and helped more than 100 trans clients to change their legal names and start new business with their own names. 

​

Some digital content made to promote the initiative, explain the importance of the name in a person's life and introduce the NGO Casa Neon Cunha.

IMG_5733.jpg
IMG_5735.jpg
IMG_5734.jpg
bottom of page