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Contact me: felipebottini18@gmail.com / Brazil, São Paulo - SP || 2024
imagineer / creation of theme park
Gexperience
Tornak Holding + Globo
Do you know imagineers? Those talented people who create everything about Disney. Well, I was invited to do the same job for Gexperience: an indoor theme park where Globo's content and technology can offer millions of experiences. My role was to design everything about the park: brand, creative concept, experiences, code of conduct, decoration of each space, costume and how every single color, video, event or any surprise can make a better experience for our guests.
My role in 1 minute
Brand design. The brand was designed to refer to the graphic icon of Globo in a revisited way, with more elements and colors. It is the translation of Globo's relationship with its audience, which, for the first time, will be able to experience multiple experiences in a collaborative physical space among brands, content and people. Symbol, type and tagline can be applied separately. We use the logo in movement as a proprietary graphic element to compose our visual language. Our colors are vibrant, intense and have gradient variations. These colors must be predominant in pictures as different angles, movement, neon, technology and luminosity.
Experiences. At Gexperience every attraction is an experience. Because nothing here could be ordinary. Everything has to be a unique experience; a digital experience. Because of this, the costumer journey happens in the app. Buy tickets, get in the experience lines, make reservation at TV Globo Bistrô (restaurant) and download all the content made at each experience. Yes: everything you do inside Gexperience turns into a picture or video that can be posted on social media. The idea is to put Globo’s content and Globo fans at the same space. So, think how fun could it be to have your dinner in a scenery of your favorite soap opera. And how more special could this be if the menu had the same food that you saw in this production. That’s the kind of experience we have created. Always taking Globo’s content closer to people and generating conversations in digital spaces. Take a look at some experiences and spaces:
Organic media
Let me be your guide inside the Gex?
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