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digital 

El Botón Sprite

Sprite

Shortlist at El Ojo Iberoamericano

A fresh tool to refresh Instagram's feed. That was our idea to make stronger the connection between teenagers and Sprite. You get a Sprite can, scan your animated sticker and use it on your pictures in Instagram's feed. 

Idea: an edition button that allow the Instagram's user to use animated stickers from Sprite in feed posts. 
How it works: To unlock the stickers, teenagers have to buy the special cans and scam them with the cellphone camera inside Instagram plataform.

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